How We Work

In today’s marketplace, revenue is more important than ever and companies are aggressively seeking new innovative ways to identify new revenue opportunities. Utilizing outside parties to assist with these efforts is an ongoing trend and VBA is one of the companies that has emerged to fill this void. The following are excerpts from an interview with VBA’s Managing Partner, Mark Kaminky, discussing the services that VBA provides.

Are Visionary Business Architecture services different from business development services?

There is some aspect of business development in what we do, but business development is generally more focused on existing channels and traditional revenue models whereas we focus more on innovation and creating new initiatives for monetization.

How do you find new opportunities for your clients?

The process is highly customized for every client, but in general, we start by meeting with the company president to walk through the business operations, offerings and objectives. We then begin the process of evaluating opportunities, looking at potential upside and risk and developing an initial opportunity overview. As an independent resource, we are able to evaluate opportunities without internal limitations which could otherwise limit or filter the breadth of new initiatives.

How do you work with a client?

In our role as visionary business architects, we work independently with companies to identify and develop new initiatives. Once the initiatives are identified, we work with our clients to develop the most effective ‘bring to market’ plans for these initiatives which may include acquisitions, new business units, strategic partnerships or licensing programs.
Do your services include online marketing?
We have extensive experience in this area. Online marketing is an integral component for most monetization programs. With extensive reach, measurement tools and the ability to modify or change programs in real time, online marketing programs are a strong resource that can be effectively employed to support most new opportunities.

What would an engagement provide to a client?
We work closely with our clients to identify new initiatives and then to create the market implementation plan for the new initiatives.

Can you provide an example of a recent engagement for one of your clients?
A recent success involved the creation of a new revenue stream for one of our studio clients. We were already managing their loyalty programs, but uncovered that they were not taking advantage of a huge potential revenue opportunity – offering memorabilia from their entertainment properties to their fan base. We developed an implementation plan that allowed the client to successfully bring these items to market. The resulting program was a turnkey solution that delivered high and sustained six figure revenue stream and enormous publicity and goodwill amongst the fan base.